Privacy Policy

Effective Date: June 13, 2025

1. Introduction

RobustApps ("Company", "we", "us", or "our") provides advertising technology services, specifically as an advertising agency, enabling digital publishers to optimize and manage their advertising inventory. This Privacy Policy explains how we collect, use, disclose, and protect personal data when providing our services and operating our website.

We are committed to protecting the privacy of users and ensuring transparency in our data practices in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and other relevant laws.

2. Scope

This Privacy Policy applies to:

• Visitors of our website; 
• Business partners, including publishers, demand partners, and advertisers;
• End users who interact with digital ads served through our platform.

This policy does not apply to the practices of third-party advertisers or demand-side platforms that may interact with our platform.

3. Information we collect

A.From Website Visitors

We collect:

• Name, email, and contact details (if provided via contact forms) 
• IP address and browser user agent
• Usage data (via cookies, analytics tools)
   

B. From Publishers and partners

We collect:

• Business contact information 
• Account credentials
• Billing and payment details
• Technical integration data (e.g., ad tags, inventory data)
  

C. From End Users (Ad delivery and reporting

We collect certain data via cookies, pixels, SDKs, and similar technologies:

• IP address
• Device type, browser type, OS
• Location (coarse geolocation)
• Ad interactions (impressions, clicks)
• User Agent, language settings, timestamp

Note: We do not knowingly collect data that directly identifies individuals (e.g., names, emails).

4. How we use personal data

We use the collected data to:

• Provide and improve our ad delivery and optimization services 
• Enable real-time bidding and auction processes
• Report ad performance to publishers and advertisers
• Prevent fraud, security issues, and invalid traffic
• Comply with legal obligations
• Provide customer support and service communication
   

5.Legal basis for processing (GDPR)

We rely on the following legal bases:

• Consent: Where required (e.g., storing cookies, personalized ads) 
• Legitimate Interests: For fraud prevention, analytics, and service improvement
• Legal Obligation: Where we are required to comply with legal or regulatory requirements
• Contractual Necessity: To fulfill agreements with publishers and partners

6. Sharing of informtion

We may share data with:

• Demand partners and advertisers (to facilitate real-time bidding and ad delivery) 
• Service providers (hosting, fraud detection, analytics, etc.)
• Regulatory authorities when required by law
• In connection with a merger or acquisition

All third parties are required to handle personal data in accordance with applicable privacy laws.

7. Cookies and tracking technologies

We and our partners use cookies, web beacons, and similar technologies to:

• Serve and measure ads 
• Prevent fraud
• Improve targeting

You can manage your cookie references via your browser settings or through industry opt-out tools such as: 

• [NAI opt-out:  https://optout.networkadvertising.org/]
   
• [EDAA: https://www.youronlinechoices.eu/]

8. Data retention

We retain data for as long as necessary for the purposes described in this policy, including compliance, dispute resolution, and enforcing agreements. For end-user data, we typically retain data no longer than 13 months unless legally required otherwise.

9.Data subject rights

Depending on your location, you may have rights including:

• Access to your personal data 
• Rectification or deletion of your data
• Objection to or restriction of processing
• Data portability
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

For requests, contact us at: [privacy.robust-apps.com]

10. International data transfers

Our servers and partners may be located globally. Where required, we implement safeguards (e.g., Standard Contractual Clauses) to ensure adequate protection for data transferred outside the EEA or other regions.

11. Security

We employ technical and organizational measures to protect data against unauthorized access, loss, or misuse, including encryption, access controls, and regular audits.

12. Children's privacy

Our services are not intended for children under 16 (or applicable age of consent). We do not knowingly collect personal data from children.

13. Changes to this policy

We may update this Privacy Policy from time to time. If material changes are made, we will notify you through our website or by other means. Continued use of our services after changes indicates acceptance of the updated policy.

14. Contact us

For questions or concerns regarding this Privacy Policy or our data practices please reach out to:

privacy@robust-apps.com